What is iterative testing?

Iterative testing is characterized by a repeated cycle of testing and refining a design based on user feedback. This approach allows designers to continuously improve their products by incorporating real-world insights and experiences from users. Each iteration involves making adjustments based on test results, leading to a more effective final product while addressing any issues that arise during testing.

This method is essential in engineering design because it emphasizes the importance of adapting and evolving a design rather than settling on an initial idea. By focusing on feedback, designers can identify strengths and weaknesses more clearly, leading to solutions that better meet user needs and expectations. This cyclical process supports innovation and better decision-making throughout the design process.