What does the term "target market" refer to in engineering design?

The term "target market" specifically refers to the particular group of customers who are intended to purchase or use the product being developed. Understanding the target market is crucial in engineering design as it informs designers about the needs, preferences, and characteristics of potential users. This knowledge helps guide design decisions to ensure that the product effectively meets the demands of its intended audience, which can enhance its success in the marketplace. By identifying the target market, engineers can tailor features, aesthetics, and functionality to align with customer expectations, thereby increasing the likelihood of acceptance and satisfaction among users.

The other considerations such as the demographic distribution of the design team, the geographic area for sales, and the business goals of the product do play roles in the overall design and marketing strategy, but they do not define what a target market is. The focus on the specific customer group emphasizes the importance of user-centered design.